Allie Smitheram
DESIGNER
I help founders through to enterprises navigate complexity with human-centered design → turning research into insights that support transformation & design for impact.
KMART AUSTRALIA
Smart Fitting Room Experience
Design and prototype of a fitting room experience that delighted customers with self-service at key moments, reduced theft, and empowered staff through real-time insights.
DUBAI INTERNATIONAL AIRPORTS
Airport Arrivals Experience
Discovery and co-design of a baggage service that resolved pain points for users and staff, increasing customer satisfaction and elevating the arrivals journey for VIP travellers.
LAUNCHGOOD
UX & Voice of the Customer
Redesigning the support experience and embedding a Voice of the Customer program to drive measurable UX impact.
